the road is the message. If you look at the 
motorcar and you ask, “What is the medium of the 
car?” The minute you ask that you realize right 
away that it’s not cars. They’re something all 
right, they’re in there but they’re not the medium 
of the car. The medium of the car is the road, the 
oil companies, parking lots, traffic tickets. But 
along with the oil companies you can throw in 
Middle Eastern politics and all of that stuff. All of 
this comes courtesy of the car. Without it, no 
motorcar. Without the roads, without the 
highways, without the neighborhoods, without the 
suburbs, without the parking lots, without all of 
that, and air pollution, and politics, and oil